Quick Job Search

Hot Opportunities


News & Events

Job Cart

There are currently no jobs in your job cart.

Profile Login & Job Agent

If you have already applied to a position you can login to access your profile:

Username:
Password:


We have updated our site!  If you have applied before 2/20/2011 please click here to have your password emailed to you.



Job Agent

If you do not find a current position that matches your experience, fill out our Job Agent profile. If we post a job matching your skills you will be notified immediately via e-mail.

Register
Apply To This Job Add To Job Cart
Bookmark and Share

Search Engine Marketing Manager

Location: Los Angeles, CA
Marketing, Product and Communications
Job #: IRC25225

Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.



Position Details:
Experian Interactive Media currently seeks a Search Engine Marketing (SEM) Manager to be a driving force within the acquisition marketing team. S/he will be responsible for the bottom-line success of our Search efforts, and will maintain ownership over management, optimization and overall growth of EIM's Paid Search programs. The Search Marketing Manager is responsible for search engine marketing efforts for the organization. This highly motivated person will be data driven with an ability to drive search campaigns and improve program effectiveness. This person will be a key contact for identifying and resolving SEM challenges, own search performance metrics and be expected to achieve/exceed search goals.

Responsibilities:

  • Develop marketing plans and hit Search channel's quarterly profit and volume targets
  • Create, implement, track analyze and optimize Paid Search campaigns
  • Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume
  • Managing daily relationships with search engines, partners and vendors
  • Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency


Skills:

  • Knowledge of Search landscape: paid search listing providers, tracking tools, bid-management systems and keyword development tools
  • Experience managing large marketing budgets and ROI optimization
  • Direct marketing enthusiast

Requirements:

  • Bachelors degree 2 to 3+ years of search marketing/PPC experience, or other relevant online marketing/campaign management experience
  • Outstanding analytical skills, extremely detail oriented with strong organizational and prioritization skills
  • Excellent written and oral communication skills, problem-solving skills and strong interpersonal skills with the ability to effectively work and lead cross-functionally and resolve issues quickly and effectively
  • Strong program management and skills to manage multiple projects in a fast paced environment
  • Expert in MS Excel and demonstrated experience using web analytics and metrics to gain insights and drive business decisions


Apply To This Job Add To Job Cart
Apply To This Job
  • © 2012 Experian Information Solutions, Inc. All rights reserved.