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Search Engine Marketing Manager
Location: Los Angeles, CA
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.
Experian Interactive Media currently seeks a Search Engine Marketing (SEM) Manager to be a driving force within the acquisition marketing team. S/he will be responsible for the bottom-line success of our Search efforts, and will maintain ownership over management, optimization and overall growth of EIM's Paid Search programs. The Search Marketing Manager is responsible for search engine marketing efforts for the organization. This highly motivated person will be data driven with an ability to drive search campaigns and improve program effectiveness. This person will be a key contact for identifying and resolving SEM challenges, own search performance metrics and be expected to achieve/exceed search goals.